Just add branding….

Here is what happens when you add a few corporate dollars to 3D building projections….

Adidas France – 3D Mapping Projection from The Cool Hunter on Vimeo.

its going mainstream.

Posted by phil

Architectural Projection Turned Up to 11

We’ve seen the sublime (many thanks Sohan, ) now for the ridiculous… ACDC with some Iron Man 2 movie tie-in thing projected on to Rochester Castle.
Can’t get enough of this great visual effect.

via ACDC Vs Iron Man 2 – Architectural Projection Mapping on Rochester Castle on Vimeo.

Posted by Ben

3d [Re]Facade

Check out this innovative 3D projection system which (basically) projects an abstraction of a reality over the actual reality. Quite a simple and effective method of adding to place creation and or as a canvas for urban artists.

Last year, we at Gresley Abas were exploring similar ideas but with laying down canvases of digital screen for artists to use as a basis for ongoing public projections, including the idea of creating a digital projection box to clad the walkways along Forrest Chase. However, this 3D projection solution may be far more cost effective and more easily maintained.

Based on the video below, perhaps the GPO and Commonwealth Bank buildings could be even more effectively used for adding life to Forrest Place.

Note that some of the capabilities of this system of better demonstrated towards the latter half of the video, so be patient…

I also think this technology could be pushed further into a more interactive realm. Let’ see realtime processing allow virtual models to  interact with pedestrians via motion sensing.   Now that would be an attraction…

Check out more here

Posted by phil